THE BRAND

The brand was founded by Jack a military lad from the valleys, a lifelong rugby fan, and someone who just wanted to wear clothes that looked and felt like *him*. He started by cutting up old jerseys and turning them into bucket hats, and from there, the club began to form. That DIY spirit, that graft, that pride it’s stitched into everything we do.

But this is more than just products. This is a club in every sense of the word.

Just like a real rugby club, RB Club has its own values, its own community, and its own way of doing things. We have players (our team), fans (our customers), positions (our roles), and a shared vision that binds us all together. We believe in showing up for each other, backing the underdog, and celebrating every win on or off the pitch.

This isn’t about status. It’s about belonging Whether you’ve played the game for 20 years or never touched a ball in your life you’re welcome here. No matter your colours, your postcode, your background or your bank balance if rugby’s your sport, RB Club is your club.

We’re building something for the people who never saw themselves in traditional rugby culture. A club for the next generation.

A new kind of rugby legacy.

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